While many of us look at the start of a new year as a time for personal change, we have also uncovered some powerful statistics that will change marketing strategies in 2016. It is now a necessity in the digital marketing world to closely monitor the constantly changing environment in which we operate. New technologies, new methods, and rapidly evolving user expectations all create new opportunities and challenges.
Understanding the Numbers
We continue to be impressed by the power of analytics and metrics that make digital marketing so transformative to the marketing process. At the same time, we always stress that numbers can serve only as a guide — we help our clients in the telecom and cloud services market space tailor their strategies to their own unique positioning.
It is also increasingly clear that effective content curation is an essential element of utilizing all of the different digital channels. Creating quality content and repurposing it across email, social media platforms, and blogging continues to produce an ROI that you will want to tap into. This is especially true in reaching telecom and IT prospects and customers.
We scoured a number of sources to provide you with statistics that underline and explain the power of content marketing, as well as the value of different approaches to the concept. Below are 10 of the more significant insights we found that bear on 2016.
Content Increasingly Important to B2B Marketers
- While a new high of 88% of all B2B marketers are committed to content marketing, only 32% claim to have documented their strategy for content use.
- There appears to be a strong correlation between budget allocation for content marketing and effectiveness, with the most successful putting as much as 42% of total budget into content strategies and programs.
- As in B2C segments, the B2B market is producing more content, projected to increase by 76% in 2016.
Facebook only claims a 30% share among the most effective B2B channels. LinkedIn leads with 66% of marketers citing it as the most effective and 94% of all marketers using this platform. Other digital channels include Twitter at 55%, and YouTube with 51%.
- Overall trends indicate more use of blogging (69%), with 45% of all marketers indicating that blogging is their primary content marketing strategy. As a final performance marker, successful blogging is shown to generate a whopping 13 times greater ROI than that generated from other methods.
Ready to tackle content marketing? Talk to us about how to get started.