The American Marketing Association just posted an interesting blog speaking to the use of Google Analytics. If you’re using GA – and everyone should be – you’ll find this is a handy reminder about what it can do for you.
There have been and continue to be significant changes to the GA introduced in 2005, making it imperative to stay on top of this valuable tool. The single most important function of your GA is to help you understand what ads and content are converting. To ensure you get the maximum value out of the information you are provided by GA, the post provides several key tips, including:
- Update your knowledge of the tool. There are a number of tutorials that will help refresh and add to your understanding of the many ways to use GA.
- Match your goals to your current use. The continual evolution of GA makes it essential to update your tracking efforts to match your company’s current objectives.
- Link your GA with Google AdWords. This is a critical step to take as the programs feed each other and provide the greatest campaign insights.
- Understand and utilize the GA reports. You can’t take full advantage of GA with properly using the many different types and formats of reports available.
Contact us to find out more about utilizing Google Analytics for your business.