When was the last time you visited your own website? Take a look at it from a customer’s point of view. Does it have a fresh, user-friendly appearance with compelling content that’s consistent with your brand? Or does it have a stale feel and out-of-date content?
No matter how well-designed it is, a telecom, IT, and cloud company website is not static. It’s a living, breathing part of your marketing strategy that needs regular care and feeding to stay relevant and appealing.
Keeping a website current doesn’t have to be a complicated process. Incorporate these tips for a look that’s on trend and strengthens your brand.
1. Use Form to Complement Function
The need to optimize websites for mobile use has resulted in some creative breakthroughs. Google made a splash with Material Design, a language that uses elements such as animation, padding, and light and shadow to add dimension and maximize space. The visually pleasing look facilitates interaction and improves compatibility across platforms.
A cluttered, clumsy website frustrates visitors and tarnishes your brand. Make sure the design is clean and user-friendly to communicate your message and encourage readers to take action.
2. To Scroll or Not to Scroll
Mobile use has also had an impact on layout design. Scrolling through a vertical layout is easier and more effective at capturing attention than forcing viewers to click through pages.
Scrolling is a great way to organically guide viewers seamlessly through your story. It also provides a larger canvas for more visibility, reducing the “noise” of a confined display crowded with content.
3. Include Relatable Illustrations
The more a customer identifies with your brand, the greater their sense of engagement. Illustrations can be tailored to your specific message and they are more relatable than bland, generic stock photos. In addition, they lend themselves much better to animation and other enhancements.
4. Don’t Be Afraid of Color
Some designers have embraced a “flat design” mode that uses minimal graphics to put the story on center stage. Unfortunately, they are constrained by limited color palettes and typeface choices. Improved color selection tools and creative typefaces are providing the freedom to add punches of color and use different typefaces that are more compatible with your brand and its message.
Are you ready to embrace today’s cutting-edge website design methods? We can help your telecom, IT, and cloud company craft a winning online narrative from custom landing pages to effective retargeting. Contact Mojo for a no-obligation website review.