Social media marketing is no longer a novelty. With the average adult spending nearly 50% of the day on digital media, it’s become a more effective place to reach consumers than TV or radio.
Even small companies with limited budgets can put together a website, Facebook page or Instagram account. So how do you make sure your message is the one that resonates with your telecom, IT, and cloud company audience? Incorporate these three tips in your social media strategy for attention-grabbing content.
1. Speak to your audience, not at them.
The term “social” is somewhat ironic, considering the faceless communication that takes place online. Without a real live person in front of you, it’s easy to think of your message going out into an endless void. As a result, your content can take on a canned, impersonal tone.
Start thinking of your content as a personal conversation between you and your customers. Instead of churning out dry and repetitive sales pitches, share helpful information or ask questions to encourage interaction. Customers will be more likely to follow you when you provide interesting content.
2. “A picture is worth a thousand words.”
There’s a reason that sentence became a cliche. Graphic content breaks up overwhelming blocks of text and grabs a viewer’s attention instantly.
This doesn’t mean you can take the easy way out and throw in a few stock photos. Take the time to create graphics that connect with your brand and make it memorable. GIFs and memes are some of the most-viewed images on social media, so include those in your bag of tricks.
3. Integrate videos and live content.
Technology leader Cisco projects that by 2019, 80% of worldwide Internet traffic will involve videos. Consider that YouTube is actually the second largest search engine on the web. Add that to the skyrocketing popularity of platforms like Vine and Snapchat, and the use of video becomes a no-brainer.
Live streaming is an option that can counter the impersonality of digital media. Use platforms such as Periscope or Meerkat for a variety of content ranging from product demos and webinars to contests and giveaways.
Are you looking for more ways to turbocharge your social media?
Contact us today to learn valuable methods that will drive traffic to your content.