To paraphrase Mark Twain, news of keyword death is greatly exaggerated. Despite what you may have heard or read, long-tail keywords are still one of the more effective tools for making your online telecom, IT, and cloud content discoverable to the right users.
Choosing relevant terms is easier than you may think, especially if you make use of the great research tools available. Some are free and some have sliding fee schedules based on functionality, so there’s something to fit all needs and budgets.
Here are five of the top keyword research tools to get you started.
1. Keyword Tool
This program is as meat-and-potatoes as its name implies. Simply enter your topic and the tool uses Google Autocomplete to produce an alphabetical list of potential long-tail keywords. For more robust functionality, upgrade to one of the Pro versions starting at $48 per month.
2 and 3. Google Keyword Planner/Google Trends
Not surprisingly, the search engine giant offers a number of tools to aid with content marketing. Here are two free programs you can use separately or together.
- Google Keyword Planner requires an AdWords account to access, but you don’t actually have to create an ad. Enter a word or phrase and Google will return a list of related keywords. It also uses statistics to project how those terms might perform.
- Google Trends goes a step further by generating keyword metrics about the intensity of online interest, along with what’s driving it and where it’s coming from. Interactive graphs that drill down into the data can be downloaded or embedded on your website.
HubSpot is a familiar name in the field of inbound marketing. Their tool includes tracking, so you can see which keywords are driving traffic and use that information to continue optimizing the terms. Start with a free trial, and if you elect to continue, plans begin at $200 per month.
Moz’s program determines how competitive a keyword is by assigning a “Difficulty Score” based on the top 10 page rankings. Use the analysis metrics to find a top 10 competitor who is vulnerable to a ranking takeover. The tool is part of Moz’s search engine optimization (SEO) suite that starts at $99 per month, but you can try it free for 30 days.
Contact us to learn more about how long-tail keywords can drive qualified leads to your telecom, IT, or cloud business.