Thanks to social media and the digital revolution, the number of B2B marketing trends and opportunities has grown exponentially. How do you keep your finger on the pulse of what’s driving interactions and sales in the telecom, IT, and cloud industries?
B2B data research companies Bombora and Aberdeen Services recently partnered to compile “The Surge,” an analysis of trending topics in the B2B community. Findings were based on more than four billion monthly interactions across 2,500 websites.
After gathering the data, behavior was aggregated by topics which were then mapped to specific companies and assigned a “Surge” score. Higher scores were given to topics generating greater than average activity.
So what’s trending in the B2B community today? Here are the top five topics that your audience is talking about right now.
Dashboards present relevant metrics for an enterprise, department, or specific operation in a visual, easily digestible format. Successful B2B marketers are using dashboards to organize data in a way that maximizes customer relationship management (CRM) by highlighting current performance indicators.
Marketing is all about generating and nurturing leads that will ultimately be converted to sales. In the never-ending search for effective lead generation methods, content marketing continues to gain traction as a vital part of B2B marketers’ strategies.
Reports of telemarketing’s demise have been premature. Marketers are finding that this method continues to be effective when paired with intent-targeted campaigns that generate qualified leads which can then be converted by the telemarketers. Example? Telemarketers following up with webinar or event attendees to set further appointments.
With the advent of more sophisticated technology, QR codes may seem virtually antiquated, but they still have a place thanks to their ability to provide digital tracking of non-digital channels.
Brand Equity, Management, and Loyalty
“Brand” is no longer a term reserved for a product name. In today’s marketplace, the word encompasses everything that makes your telecom, IT, and cloud company stand out from the competition.
Promoting brand awareness and loyalty has moved from the sole purview of marketers to encompass the activities of everyone in your company from the CEO down. Social media and content marketing offer ways to create the audience engagement that raises your brand’s profile and strengthens customer loyalty.
Are you still trying to navigate the ins and outs of creating a dynamic content marketing strategy? Contact Mojo to learn more about how we can help you turn your telecom, IT, or cloud company into a hot topic with your customers in the online community.