Social media platforms (e.g. Facebook, Twitter) have entered into a renaissance of digital advertising. Programmatic buying options are a more effective way to reach the right people within a specific timeframe and budget. Ad platforms that allow these third party integrations have helped companies grow rapidly, and LinkedIn has joined in to offer this flexibility to businesses.
What It Means
Maybe you’ve heard about, or even researched, businesses using a demand-side platform (DSP) or agency trading desk (ATD). Essentially, these platforms help automate your ad buying across social platforms to get the best reach for the best price by taking the human element out of the process (mostly).
LinkedIn announced their integration with 4,000 premium brands that will ensure “customers can buy [ads] as they wish”.
What Does It Mean for You?
If you haven’t taken the leap into using a DSP or ATD but regularly use the LinkedIn ad platform, it may be time to take another look. By using a third party software integration you can save money and increase the effectiveness of your ads without the need for a specific person on your staff to run campaigns.
Larger companies are starting to develop their own “in-house” software for this purpose, but small to medium businesses will definitely benefit from using one of these agencies or platforms to more effectively buy their advertising.
If you would like to know more about this somewhat confusing subject, or even have Mojo help with your next ad campaign, contact us today.
If you’re interested in reading more, here is a link to the original blog post.