2016 isn’t over yet, but you’re already hard at work building your marketing plan for 2017. Are you on target to achieve your goals for this year? Take a step back and see where you hit the mark and where you went off course. Just keep in mind that in today’s marketplace, it’s not enough to look back. You have to anticipate trends and innovations so you can stay a few steps ahead of your competitors.
One constant you can depend on is the use of content marketing. Predictions are that by next year 51% of companies will have appointed an executive specifically charged with managing overall content marketing strategy.
What else does 2017 have in store for your IT, telecom, and cloud company marketing activities? Here’s a look at how the near future of content marketing is shaping up.
Vertical Videos Flip the Script
With a 51% share of media time, mobile content consumption continues to soar past desktop usage at 42%. As companies continue to optimize content for mobile users, vertical videos will become increasingly useful. After Snapchat took the lead, the experimental format became more mainstream as it was integrated in Facebook, Twitter, and other social media.
Users Become the New Marketers
The idea of user-generated content is nothing new, but until recently it remained more of a concept than an actual strategy. User-generated content pays multiple dividends in fresh, relevant material at little to no cost as well as increased customer engagement. According to Inc. magazine, 84% of communications will be visual by 2018, so platforms like Snapchat and Instagram are perfect ways to tie in user content.
Brought to You Live
DIY streaming content has had a modest but respectable presence in niche apps, but with Facebook rolling out its live feed function, use is expected to grow exponentially.
Every Picture Tells a Story
Selling is about fulfilling needs, and storytelling is a creative way to show customers how your product or service solves a problem for them. Traditional linear storytelling methods are giving way to a more fluid structure that can include visuals ranging from still images to emojis. Adding an interactive element is another way to boost engagement.
VR Is Still Simmering
Virtual reality is no longer confined to science fiction. Facebook’s Oculus Rift and HTC’s Vive have hit the market, but VR is still taking baby steps and it’s not quite poised for a breakout. But keep your eye on the VR industry, as experts anticipate that virtual reality will be a watershed development in content marketing.
Why not let us be your eyes and ears tracking the changing landscape of content marketing? Contact Mojo to learn how we can keep your telecom, IT, and cloud company marketing ahead of the curve.