You’re no doubt familiar with the eternal debate: “Which came first, the chicken or the egg?” The same uncertainty doesn’t hold with leads and sales. Without effective lead generation, sales are virtually non-existent.
The key concept here is “effective.” Not all leads are created equal. Casting your net indiscriminately results in a lot of unqualified catch-and-release, wasting both time and money.
Whether the problem is quality or quantity, you can boost the effectiveness of your telecom, IT, and cloud company lead generation with a few well-placed tweaks.
1. Do you even HAVE a lead generation program?
Buying leads is so 20th century. What are the chances that those random individuals actually want to hear what you have to say? Building an opt-in list of leads through webinars, special events, and other offers is a better strategy.
2. Don’t underestimate the power of blogging.
Just as the principle of compounding makes your financial portfolio grow, it can have the same effect on lead generation. High-quality, “evergreen” blog posts that provide relevant content to your audience continually gain views that turn into leads long after the initial posting.
3. Social media is not passive.
While it’s true that lead generation via social media has exploded, that doesn’t mean it’s a cookie-cutter process. Instead of automatically posting content and hoping it lands in the right places, include content such as Twitter cards, Facebook CTA buttons, and links to valuable offers to pull in your audience.
4. DIY will only take you so far.
The most sophisticated and professional-looking website means nothing if you can’t tell who is visiting your site, what they’re looking for, and what they do once they get there. As with any job worth doing, you need the right tools to succeed. If the thought of dollar bills flying out the window is holding you back, there are a number of free or low-cost tools available, including CTA templates and form-embedding tools.
5. Get rid of black-and-white thinking.
When evaluating your website and other marketing tools, do you think strictly in terms of right and wrong? This narrow, short-sighted view can be counteractive to the positive growth and improvement you hope to attain. Put your ego aside, test and compare several methods and strategies, and look for the best ones — not the “right” ones.
6. One size does not fit all.
Once you get a lead, you can’t just go from zero to 60. Not all viewers will be at the same place in their buying decision. Yes, you’ll need to invest some time and effort, but creating content for visitors in each stage of the process minimizes the risk of losing people who aren’t ready to buy but could be converted in the future.
You don’t have to stumble through all this trial-and-error on your own. Contact Mojo today to learn how we can help you crank your lead generation up to 11!