The brain processes visual content 60,000 times faster than text, so it’s not surprising that videos have become increasingly important in social media marketing. Most video content is in short form, which lasts a maximum of five minutes.
You might think paring your message down to a five-minute clip is a daunting task, but as a recent blog post from Chief Marketer explains, you’ll be ahead of the game if your telecom, IT, or cloud company video content meets these three simple objectives.
- Not surprisingly, the first goal is to attract attention. Social media is flooded with content, so your video has to stand out above the crowd or your message will get washed away with the tide.
- If you think your product or service should be featured in the video as early as possible, you would be wrong. It’s imperative above all else that your video evokes a strong emotional response in the viewer. Some of the most effective short-form videos don’t show or even mention the product or service being promoted.
- Once you have grabbed a viewer’s attention and stirred his or her emotions, create a perception that prompts the viewer to take the desired action.
Want to learn more about using video content for social media? Contact us at Mojo today.