Did you know that 30 billion pieces of content are posted to Facebook every day? The brain processes visual content 60,000 times faster than other forms, and photos consistently get better Facebook engagement than other types of posts.
Want to break up the monotony of text post after text post on social and grab your prospects’ attention once and for all? Even better, what if you could also get your readers to click over to your website and submit that oh-so-important lead generation form?
It’s time to spice up your telecom marketing with visual content and memes!
Ready to make your first meme (pronounced with a long first e and a silent second e)? Cool!
Let’s start with choosing the product, service, or offer you want to promote. If you have several that are important to your company, repeat this process for each meme and service.
Once you have your topic, it’s time to do the research. As with every piece of content that you create, make sure that you’re considering your audience’s perspective and pain points, as well as the benefits your services will provide.
Good candidates for meme content include current related news and trends, your sales team’s talking points, and relevant statistics. Search for recent articles on your topic on Google or try browsing hashtags on Twitter to keep abreast of trending perspectives. Keep an eye out for bite-sized snippets of information that will pique users’ interest and encourage them to learn more. That’s the difference between a meme people read and scroll by, and a meme that causes them to click over.
Remember: memes aren’t large, and you won’t have all the time and space of a blog post or video to explain what you want to say. Think of them more like Twitter posts: they need to be short and sweet.
Choosing Your Image
Once you have a good text snippet, it’s time to create your meme’s look and feel. Most importantly, we need to make sure your visual content will encourage users to learn more about said product, and eventually hit ‘submit’ on that lead generation form.
Purchased stock photos are a great starting point for your meme, since once you download the image all you need to do is add your content. No matter your image source, though, make sure you have legal rights to use it before you start putting your content on it!
No Photoshop? Try Canva to put it all together. Don’t forget to stay on-brand, too. Use your brand colors and logo when you create the design, but don’t go too over-the-top; you don’t want people to get turned off.
Time to Generate Leads
Once you have your finished piece, it’s time to show it to your prospects and earn their click-throughs! Follow these steps to finish the process:
- Write a caption for your meme that plays off of its content and encourages the user to learn more. If you’re posting to Twitter, make sure to keep your caption under the character limit.
- Decide on your landing page. Ideally, this should be related to the product, service, or offer that the meme is promoting — and you should have a conversion opportunity on that landing page, too.
- Optional, but helpful: add unique campaign URL tracking to that link so you can see which visits to that page were specifically from that meme link.
- Post your meme, the caption, and the link to social media.
Track your meme click data each month — and, most importantly, contact form conversions on your landing page. Use the results to help refine your meme, landing pages, and social captions until you’re able to consistently generate leads from your visual content.
Got questions about telecom marketing, memes or other types of visual content, like long-form infographics? We have answers! Contact Mojo today to learn how to best take advantage of social research and visual content marketing.