A picture is worth 1,000 words — an English idiom we’ve all heard, but one that applies to marketing just as much as art and photography.
If you don’t know what an infographic is, it’s time to learn. Not only have companies been using infographics for years now to boost their brands and marketing prowess, they’ve been using them to get ahead with SEO, too.
An infographic is a visual image representing information or data. It can include charts or diagrams to explain concepts and knowledge in a visual format.
Things an infographic should be:
- Visually pleasing
Things an infographic should not be:
- An advertisement
You want your infographic to live on the internet and be shared by as many people as possible for as long as possible, so it’s important to keep the evergreen aspect of these pieces in mind. Make sure someone will want to read it a year from now.
But, why do you need one?
To sell effectively, you have to convince your prospects that listening to you is worth their time. You can achieve that goal by establishing yourself as a thought leader in your industry — easier said than done, but content such as infographics help with this. (ebooks and in-depth reports and studies help as well.)
Because they are educational, infographics provide value to your audience. They live as resources on your site, can be shared across the web, and make it clear that you can address your customers’ questions and needs.
Infographics are particularly useful for the telecom and IT industries because they can be used to explain complicated concepts in a visually-pleasing format. While communications technology is far from dry
subject matter, talking about it, explaining it, mulling over it, or making predictions about it in sheer text can be dull for the reader. Infographics enliven complex or tedious subjects. (For example, ever wondered how to make least cost routing exciting?)
The visual nature of the infographic engages your audience in a new, refreshing way. Research shows that internet readers pay close attention to information-carrying images, and when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Statistics have also shown that infographics are “liked” and shared on social media three times more than other any other type of content.
So bringing an aesthetically-pleasing element to your products and services is key for reaching new customers and keeping existing ones engaged. Your brand will benefit from visual content that is not only relevant to your target audience, but pleasing to the eye.
Infographics are attractive, and people like to share items that are pleasing to look at and engaging across social media. The viral nature of the content makes people link to your website, therefore benefitting your website index rank on Google. Search engines will prioritize your site over others in relevant searches.
Successful SEO increases your
- website traffic
- referral links
- social media engagement
- brand authority
The viral nature of infographics contributes to all these items.
In general, online content marketing is trending toward favoring more visual content. More graphics, less text — even memes are rising in use and conversion success. But that’s a whole different blog.
Check out one of our favorite infographics here, and notice how it accomplishes the aforementioned goals.
Need expert help creating infographics that pop for your telecom, IT, or cloud business? Contact us today.