My dog Ralphie is the most adorable dog on the planet. Sometimes I worry he’s going to die from too many hugs – he’s just that cute. But unfortunately, his hair is a problem since he sheds profusely. And lucky for me, he has both white and black hair, so I’m doubly blessed and cursed.
The Purrrfect Product
On a recent trip to Target I remembered my lint roller was used up, and when I found the right aisle, I stumbled upon this item:
Whoa! A lint roller just for pet hair? Sign me up! Sure, it’s a couple of dollars more, but it’s made specifically for pet hair, which is exactly what I’m using it for! How did they know?! And that dog on the picture almost looks like Ralphie! So cool. I’m going to be the best pet-hair-roller-person ever.
Okay, maybe I didn’t go to those extremes, but let’s just say it was an easy sale and the item went straight into my cart.
Was I Duped?
Later when I pulled it out of the packaging, I realized there wasn’t much of a difference, if any, between this one and the regular-non-pet-hair roller brush I usually get. “They suckered me,” I thought.
But then I remembered the conversation I frequently have with telecom, IT cloud services companies about niche marketing, and had to admire the techniques employed here.