Attending telecom and IT trade shows can be equal parts exciting and stressful. With so many colleagues, prospects, and partners in one place, it can be hard to fit everything into the span of a couple days. Luckily, event planning can alleviate a lot of the stress that goes along with trade show attendance.
With the planning of Channel Partners Vegas on our minds, we came up with some tips to help you prepare for the next Channel show to maximize your time and make it a stress-free experience.
Don’t underestimate the power of a great business card.
Having a professional and up-to-date business card should go without saying, but it’s easy to let something so basic to turn into an afterthought. Make sure your business card is:
It also helps to have something about your card stand out and serve as a conversation starter, such as a clever job title, fun pattern, or unique printing style.
Plan out your schedule ahead of time and prioritize attendees.
At least a day or two before the show, take a look at the schedule of speakers and add the ones you cannot miss to your calendar. Also, note how far each one is from the others on the conference hall map to make sure you won’t be running back and forth between speakers without enough time between each session.
Review the list of attendees and prioritize who you need to talk to and where they will be on the show floor. Where are your customers, top prospects, and competitors? Knowing where they will be ahead of time will ensure you aren’t caught off-guard by your potential customers or competition.
Launch an offer or campaign specific to the show.
Tailoring an offer or campaign around the show is a great way to create more buzz around it and increase brand awareness. Further, dedicating a page on your business’ site to the event can help turn the attendees you networked with on the show floor into hot leads. Want more details on creating a webpage specific to an event? Check out our tips on event marketing for attendees.
Research competitors and what they are doing.
Being aware of the competition that will be at the show will ensure you aren’t caught off-guard. If a prospect asks what you think of your competition’s event-promotions or booth, you want to be prepared. Do some research beforehand and have the answers ready if someone asks.
Attending Channel Partners Vegas and want to chat more about your business’s marketing strategy? Contact us to set up a meeting!
We will also be hosting a mixer on April 12 from 5-7pm in our suite at the Mandalay Bay. Come by for a complimentary headshot with a pro photographer and drinks with the Mojo-makers!