Welcome to #TMITuesday! This week, we’re looking at our some of our favorite brands, and what we think they are doing so well.
Angela Leavitt, Founder & Chief Mojo-Making Officer
While I’m not a fan of their products per se, I appreciate the creativity Doritos puts into their ads. Seven years later, I can still recall vividly the commercial they aired during Super Bowl 2011 featuring a hungry pug being taunted behind a glass door.
And this year? They teamed up with Mountain Dew to form a star-studded face off featuring Peter Dinklage and Morgan Freeman. It was unexpected, entertaining, and most importantly…fun! They even did teasers this year for their main commercials, creating a sense of mystery and building the story over more time. What’s the lesson for telecom companies? Find a way to be relevant, entertaining, and if you can cleverly tie pop culture into what you’re doing, your message will get more eyeballs!
Juliana Kenny, Content Manager
One of my favorite brands of the moment is Faerie Magazine’s. My sister ordered a year’s subscription for me as a birthday present, and I quickly realized she’d signed me up for more than a quarterly print.
Everything that the publication puts out is a story, image, or product that resonates with me. (Moon mysticism, magic mirror history, herbal wisdom, actual witches, cats, fantastical jewelry, faerie and mermaid handbooks, dragon eggs, etc.) My favorite thing about Faerie Magazine’s brand is that — yes, it’s all magical fun — but you can use things like its medieval food recipes and make-it-yourself broom instructions. (I threw a Pumpkin Party and had guests create organic pumpkin body scrubs using one issue’s recipes.)
Its Instagram is also full of incredible photography that makes me eager to see what’s coming next…an in-depth investigation into The Lady of the Lake? New facts about gnomes?
Justine Dolorfino-Thieman, Digital Strategist
I have never connected as strongly to a marketing campaign as I have to Cox’s “as low as five bucks” commercial for its Contour product. As a musician in my non-Mojo time, the barbershop quintet styling of the video’s song caught my attention and I appreciated that one of the bucks was wearing glasses; representation is important, after all.
The first few times I saw this commercial, I was so excited that I completely missed the punchline at the end: one buck turns to the bespectacled buck and says “Hey, five bucks! That’s why we got the gig!” and the buck with glasses says, “You didn’t get that? That’s why we added you.”
Honorable mention goes to Proctor & Gamble’s Olympics commercials.
Andrea McCarter, Project Coordinator
In the last few years Halo Top Ice Cream has turned the ice cream industry upside down. It has become the top selling ice cream in the U.S. and developed a cult-like following that I am happy to be a part of. A millennial favorite, Halo Top is the LA-based low-calorie, high-protein and low-sugar ice cream company that has labeled its product “The Perfect Pint”.
I was originally drawn to Halo Top because it’s guilt-free (a pint has 240 calories and 20g of protein), but what keeps me buying it again and again is the authentic and unique personality of the brand. From their trendy social media posts to the details of their product (every gold foil that seals each carton says something different, for example, “no bowl, no regrets”), I am definitely hooked. Halo Top isn’t cheap either, at around $6 a pint it pays to be part of the healthy ice cream club.
Scarcity also played a role in my growing obsession with Halo Top. Many times when I go to the grocery store to buy it, it’s completely sold out! But alas, it makes me want it even more because how do I go about my normal life without trying their new flavor, Pancakes & Waffles?!
Needless to say, so long as Halo Top is on the shelves I will buy it, no matter how overpriced it may be. Cheers to guilt-free ice cream!
Tom Ladeau, Social Media Manager
Patagonia’s 100% for the Planet campaign on Black Friday of 2016 was both smart and admirable. They are co-founders and members of the 1% for the Planet organization, the members of which donate 1% of their profits to environmental groups.
For this particular Black Friday sale, Patagonia said they would actually donate 100% of their sales from the day to environmental groups. According to the company, they expected to hit about $2 million in sales, but they actually did $10 million. The campaign also generated a good deal of positive press and likely increased sales beyond that day.
Like most millennials, I appreciate a company with a conscience. Plus, they make high quality stuff and will repair or replace any of their products, which is a great reassurance when you are spending more than you might somewhere else.
Michael McCarthy, Account Executive
My favorite brand was started about four years ago by a few friends Tim Ward, Ryan Lay and Bobby Green. It is a non-profit organization that involves volunteers that take skateboard equipment to underserved communities after school and teaches kids how to skateboard.
It started when Tim Ward was going on rogue missions with a pick-up truck full of skateboards to see if he could donate them to schools. Professional skateboarder Ryan Lay and one of the founders of the skateboard company Pyramid Country, Bobby Green then helped to turn his idea into a full-blown program.
They gather used skateboard decks and other parts from manufacturers and skate shops in order to assemble the boards that they give to the kids for the program. I like this brand because it takes something that brought us so much joy and friendships growing up and spreads it to kids who may not have had the opportunity to learn otherwise.