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4 Reasons to Celebrate Email Unsubscribes

When your telecom company puts a lot of time and resources into executing a well-thought out email campaign, it can be puzzling to see that readers don’t want to hear from you anymore. What’s the first thing say to yourself when someone unsubscribes from your email list? Was the content not relevant to them? Did […]

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Crafting a Social Strategy, Part 2: What to Share from a Company vs. Personal Page

In my previous post, Crafting a Social Strategy: Company or Personal Page?, I discussed whether it makes sense to post from a company or personal page, or both. Some considerations to note were: the number of followers of each account the social strategy behind the account the platform itself After deciding which page to use, it’s time […]

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4 Effective Strategies for Telecom Lead Generation

Lead generation has evolved in recent years because of the amount of information that is now available online. This abundance of information has spawned the “self-directed buyer,” who does most of his or her research online before buying (or even speaking to a salesperson). With the change in how people buy products and services, lead generation […]

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