Imagine this: you have your tickets to a banner cloud, IT, or telecom event like Channel Partners, ITExpo, or MSPWorld, and your flights are booked. You’re looking forward to networking with peers and earning new leads for your company. You show up on the conference floor and attend some panels, hoping to try your luck at bumping into the right people. You connect with many, but not all of them are right for your business.
The above scenario is okay, and you’re still doing a good job of getting your name and that of your business in front of new eyes — but you can do better. Let’s rewind and try that again, using any or all of the following steps.