The term “thought leadership” can induce cringing for many — it’s overused, misused, and misunderstood. Still, it’s coveted as a tool for branding. Businesses from big to small seek footholds as thought leaders in their respective industries because thought leadership establishes an individual or brand as the paragon of expertise.
While thought leadership does wonders for branding, can it correlate to lead generation?
The reason thought leadership helps you bring in leads is because buyers in this digital age increasingly look to social media and businesses’ online presences to determine if products and services are for them. They want to know you’re the expert before they make a decision. You have to demonstrate you are the expert with content.