It was great to meet you all last week in New Orleans at Cloud Partners!
As promised, you can download my presentation slides HERE.
You can also get the accompanying worksheet HERE. It’s a step-by-step guide on how to implement the principles I discussed, thus becoming a lead gen rockstar!
And you may recall that I was asked a question at the end about “cold” emailing on LinkedIn. I talked about some recent research that had been done by Vorsight and InsideSales.com about this very topic, but I could only remember two out of the three top responding emails. Here are all three:
1. “Point me in the right direction.” Send this email to the highest level person you can find. The gist is this: “I know you’re not who I should be speaking to, but could you tell me who is?” They are very likely to respond, and may even copy the person you do need to speak with. And you’re much more likely to get a response from the right person if it’s come down from the C-level. Pretty sneaky, huh? This is the one I couldn’t remember during Q&A.
2. “Meet our CEO/other executive at an upcoming conference or event.” This takes the pressure off selling yourself, and instead the focus is shifted to meeting the higher ups. If your company is growing and doing cool things, this is likely to get a greater response.
3. “Attend a free educational webinar.” Please note, this says educational, not sales pitch. Make sure the topic would be relevant to whoever you are emailing.
If you’d like to have the whitepaper that goes into more detail on this research, contact me and I’ll be happy to send it to you.
Hope you all had a great show and that this information is super helpful! Let me know if you have any questions. Thanks!