Andrew Davis explained content marketing simply when he said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” At its core, content marketing aims to build trust among its readers, and blogging is a key piece to solving the lead generation (lead gen) puzzle through content marketing.
If you are still questioning how blogging equals more leads, then you have come to the right place. Blogging isn’t just for college hipsters and stay-at-home moms — it truly does help grow your business! Blogging fosters relationships with potential customers, helps increase search rankings, builds trust, and much more. Read on to learn how blogging actually equals revenue.