If you’ve read any of my previous blogs or heard me speak on marketing, you’ve probably heard me say, “Marketing has changed.” It is no longer about telling the world how wonderful your company is. We get it…you’re awesome. But no one really cares (except you, your spouse and your parents). What we do care about is ourselves, our questions, and getting our questions answered by trusted resources.
One of the best ways you can market yourself and your company is to become known as an expert in your field. And one of the best ways to become known as an expert is to get some great PR, meaning people are quoting you in news articles, interviewing you on the radio, or having you appear on their TV show.
Reporters Need You!
Every day there are reporters searching for the expertise you have. They have deadlines and they are looking for experts to comment on the latest news in telecom and technology.
Wouldn’t it be awesome if YOU were the one being quoted and interviewed? It would give you oodles of free exposure and instant credibility, which helps you develop the reputation as an industry expert.
Match-making for Reporters and Experts
That’s where HARO comes in. HARO is an acronym for “Help a Reporter Out,” and it’s a free service you can subscribe to and find reporters who are looking for you. Here’s how it works:
- Reporters and other journalists submit their needs to HARO
- HARO sends out those requests in three daily email digests to its subscribers, including the direct contact info for the reporter and what he or she is looking for
- When you see something that applies to you, respond directly to the reporter the requested information.
It’s that simple!
Will they use what you sent them? Well, that all depends on how quick you were to respond and how insightful your comments were. But I just got off the phone with a telecom agent this morning who told me he’s been using HARO for years and has been all over the news and the web, providing valuable responses and ideas (which is what marketing is all about now, remember?).
To make it even easier to manage, HARO has a “High Tech” section, so you can skip all the requests for articles on medicine, lifestyle and more. There are also premium subscriptions where you can filter based on keyword and build a profile.
Here’s the link to the different subscription options: http://www.helpareporter.com/subscriptions
I encourage anyone in telecom to sign up and review the emails every day. I come across great PR opportunities for telecom almost daily that I pass along to companies I think would be a good fit.
Do you have a HARO success story? I’d love to hear it. Please share in the comments.
P.S. I have no affiliation with HARO. I’m just a fan!