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employee-advocacy-social media

How to Use Employee Advocacy to Boost Your Social Media Marketing Efforts

It’s probably a thought you’ve had during every marketing planning session: “How can I get more out of my social media marketing efforts without spending more money?” You may be overlooking one area of great potential: employee advocacy. Whether your business is very small or quite large, employee advocacy on social media is an exceptional […]

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A/B testing in email marketing helps hone in on reader's preferences quicker.

Why should you A/B test your email marketing?

In marketing, there are many subtle factors that affect our decision-making, often without us realizing it. Things like color psychology, and shapes can have a big impact on whether a reader converts or clicks away from your site. Particular words and phrases can also elicit an emotional response that can affect buyer’s decision-making, and A/B testing […]

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Highly targeted persona-based email campaigns result in more engagement.

Using Buyer Personas in Email Marketing Campaigns

Once you’ve done the footwork of establishing your company’s buyer personas, the marketing planning that comes after becomes a whole lot easier. Instead of selling to an entire geographic region or vertical market, you can envision selling to one (fictional) person who has likes, dislikes, and goals – just like you and me. Personas are […]

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