619.573.6378

What’s A Call-To-Action (CTA) And How Do I Use One?

Fill out this sales partner program form. Now! That’s a “call-to-action,” often abbreviated to “CTA,” – something that prompts the reader to take a specific action after reading it. Is this an effective call-to-action that will increase your lead generation? Is it in the right place, and does it make sense? (The answer to all […]

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What Should I Blog About?

More often than not, the clients we start on the Web Triangle are at square one when it comes to blogging. They aren’t sure what they should blog about, or what is of value to the audience they are trying to cultivate. We wrote a blog here to explore why blogging is important, but even after […]

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How to Drive Leads Through Blogging

Andrew Davis explained content marketing simply when he said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” At its core, content marketing aims to build trust among its readers, and blogging is a key piece to solving the lead generation (lead gen) puzzle through content marketing. If you are still questioning how blogging equals more leads, […]

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How to Write a Good Blog Post

Ah, a blog about blogging! How meta. Let’s cut to the chase because one of the rules for writing high-quality blog posts is to trim the fluff.  You can optimize the living daylights out of your blog for SEO, but if it reads like hot garbage, it’s not going to gain you any traction with […]

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Cats in IT Marketing Drive 82% Increase in Leads

Stamford, Connecticut – The mystery behind lead generation for both the telecom and IT industries may be finally nearing a close as Gartner today released an in-depth study surveying more than 10,000 IT VARS, MSPs and traditional telcos. Shockingly, the ‘silver bullet’ of IT marketing may have been within grasp for years. Gartner’s research points […]

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[required, Email]
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