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6 Steps to Building a Brand on a Budget

With all that goes into running a business, it can be easy to forget everything that comprises its brand. A brand is the sum of people’s perception of a company, including its logo, customer service, ads, and reputation. Building and maintaining a brand isn’t just for big companies. Even the smallest businesses can gain a […]

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Four Marketing Tactics That Helped Trump Win

The majority of Americans have found themselves reeling in shock following Tuesday’s election, no matter their political leanings. With every reliable poll having predicted a Clinton victory by decent margins, most are asking: “what happened?” While there is still information to gather and analytics to perform, Trump clearly won on the marketing battlefield. Here’s how.

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Is Your Brand Promotion Consistent?

Telecom agents and startups: you’ll find the information in a recent post on ActOn of interest if you’re growing a successful small business. The author addresses the ever important issue of branding with some useful insights. Here are just a few of them: It’s easy to ignore the importance of branding in the early stages of growth, […]

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