619.573.6378

Know the Difference between Tone and Voice to Set Your Brand Apart

Knowing the difference between tone and voice — and employing such expertise — in blogs, advertising, and any other content you produce for your business is the difference between maintaining an unorganized brand or a consistent one. Tone and voice: Why bother? One of the first tenets of good messaging is consistency. Brands set themselves apart […]

Read This Post

What’s a Call-To-Action (CTA) and How Do I Use One?

Fill out this sales partner program form. Now! That’s a “call-to-action,” often abbreviated to “CTA,” – something that prompts the reader to take a specific action after reading it. Is this an effective call-to-action that will increase your lead generation? Is it in the right place, and does it make sense? (The answer to all […]

Read This Post