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Don’t Panic! A Guide to Analyzing Drops in Website Data

Website data — especially the Big 3 of sessions, unique users, and pageviews — should always trend upwards, right? Well… the actual answer’s a little more complicated, and jumping to conclusions if you see a drop in those stats or other analytics data could leave you making the wrong decisions about your cloud, IT, or […]

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Got Data? 3 Major Obstacles to Customer-Centric Marketing

Marketers are talking the customer-centric talk, but are they walking the walk? According to a thought-provoking piece posted on Business Wire, a report from 3Q Digital indicates there is still a significant gap between perception and reality. Here are the three biggest challenges uncovered by 3Q Digital’s report: There is a sizable disconnect between marketing beliefs and actions. […]

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Master Google Analytics: Some Helpful Tips

The American Marketing Association just posted an interesting blog speaking to the use of Google Analytics. If you’re using GA – and everyone should be – you’ll find this is a handy reminder about what it can do for you. There have been and continue to be significant changes to the GA introduced in 2005, making it […]

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Data

Turning Raw Data into Actionable Business Intelligence: It Can Be Done!

Recently, an article on FierceCMO.com tackled the subject of using big data optimally to grow your business. But combing through a growing mountain of facts, figures, and channel sources to find meaning can be frustrating, and many businesses have largely given up. Solving the Problem: How to Make Big Data Useful The perceived barriers to taking […]

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