There are several ways to build a successful email marketing campaign. The top sellers seem to have it down to an art form, leaving the rest of us to wonder how they do it. According to Hubspot, there is actually cold hard science behind how you can generate more conversions using persuasion psychology.
Email marketing continues to prove itself as a top contender to reach prospects and, if used correctly, convert those prospects into customers. Many telecom agents as well as larger telecom companies rely on a variety of email marketing tactics, such as campaigns, newsletters, and cold emailing, to reach new prospects and remain top-of-mind with their current customers.
Email marketing’s relevance and effectiveness make it a necessary component of any telecom company’s marketing plan. It makes understanding the metrics of one’s email marketing important as well. If you are utilizing email marketing but are left wondering why you aren’t seeing results, it could be your deliverability.
Police departments in many major cities have dedicated units that focus on “cold cases.” These felony crimes remain unsolved due to an evidence trail that’s dried up or nonexistent. Cold case teams use different approaches and new technology to discover previously unseen clues that can lead to resolution.
How do you respond when email subscribers apparently lose interest in your telecom, IT or cloud message? Don’t assume these prospects are lost forever. Reignite your cold cases with these effective ways to restore engagement with your target audience.
When used properly, content marketing can enhance the customer experience and increase lead volume. As explained in a blog post from the American Marketing Association, effective content marketing provides information targeted toward the specific needs of the audience. Email marketing, in particular, can be personalized in a variety of ways to achieve greater impact.
To maximize the success of your email marketing campaigns, keep the following tips in mind:
- Email marketing initiatives need to be based on a strong content strategy. Shift your focus away from the conceptual and toward the creation of a campaign that adds value across multiple channels. Email marketing content should be easily repurposed for use on a website or other digital channel.
- Develop a clear understanding of your audience, and tailor email communications to that audience’s pain points.
- Thoughtful pre-campaign planning includes careful consideration of goals and how they will be measured. Evaluation should go beyond superficial metrics such as click-throughs to include all available data.
- Selecting the right platform is just as important as creating strong content. Any email marketing/automation platform utilized should be compatible with existing data systems.
Want to learn more? Read the original blog post at AMA.org.