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What’s a Call-To-Action (CTA) and How Do I Use One?

Fill out this sales partner program form. Now! That’s a “call-to-action,” often abbreviated to “CTA,” – something that prompts the reader to take a specific action after reading it. Is this an effective call-to-action that will increase your lead generation? Is it in the right place, and does it make sense? (The answer to all […]

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Lead Generation Questions for MSPs Answered [Webinar]

Did you know that 80% of the sales cycle is now completed digitally? To address how MSPs need to shift their marketing and sales models accordingly, Angela Leavitt, CEO of Mojo Marketing, will be conducting a webinar titled “The Anatomy of a Wildly Successful Lead Generation Campaign” in conjunction with Intronis on Thursday, June 15 […]

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Boost Lead Generation, Increase Brand Awareness, & Build Credibility with Social Advertising

When you’re using social media, algorithms (formulas that help networks decide what posts show up in your feeds and in what order) can be very helpful. Instead of having to slog through hundreds of posts, looking for what interests you among all of the noise, algorithms show you things you’re more likely to be interested […]

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What Does Thought Leadership Have to Do with Lead Generation?

The term “thought leadership” can induce cringing for many — it’s overused, misused, and misunderstood. Still, it’s coveted as a tool for branding. Businesses from big to small seek footholds as thought leaders in their respective industries because thought leadership establishes an individual or brand as the paragon of expertise. While thought leadership does wonders […]

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4 Effective Strategies for Telecom Lead Generation

Lead generation has evolved in recent years because of the amount of information that is now available online. This abundance of information has spawned the “self-directed buyer,” who does most of his or her research online before buying (or even speaking to a salesperson). With the change in how people buy products and services, lead generation […]

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Pump up the Volume with 6 Tips for Quality Lead Generation

You’re no doubt familiar with the eternal debate: “Which came first, the chicken or the egg?” The same uncertainty doesn’t hold with leads and sales. Without effective lead generation, sales are virtually non-existent. The key concept here is “effective.” Not all leads are created equal. Casting your net indiscriminately results in a lot of unqualified […]

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