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Marketing Automation: Not Your Father’s Buzzword

Marketing automation: a phrase you’ve likely heard for years and years. Like many buzzwords, automation means something different today than it did a generation ago. But what are its implications on the modern workforce — and your business? Angela Leavitt is presenting at ITEXPO in February on this pivotal topic in a session titled “Zombies in […]

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Improve Your B2B Marketing with a More Meaningful Customer Experience

It may be surprising to some, but B2B marketers aren’t as good as their B2C counterparts at targeting potential customers with content to create a more personal experience. We recently came across an enlightening post by Ecommerce World on the subject. B2B Marketers Are Adapting Retailers are great at creating a marketing experience. Just watch any Old Navy […]

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