6 Steps to Building a Brand on a Budget

With all that goes into running a business, it can be easy to forget everything that comprises its brand. A brand is the sum of people’s perception of a company, including its logo, customer service, ads, and reputation. Building and maintaining a brand isn’t just for big companies. Even the smallest businesses can gain a […]

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4 Reasons You Need a Brand Advocate Persona NOW

Social media has turned the Internet into a global water cooler. People no longer need to be in the same office, neighborhood, city, state, or even country to share opinions and insights. The effect of this sea change is reflected in the factors that influence buying decisions. Data from the 2015 B2B Buyer’s Survey indicates that respondents rank industry […]

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Is Your Brand Promotion Consistent?

Telecom agents and startups: you’ll find the information in a recent post on ActOn of interest if you’re growing a successful small business. The author addresses the ever important issue of branding with some useful insights. Here are just a few of them: It’s easy to ignore the importance of branding in the early stages of growth, […]

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