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Know the Difference between Tone and Voice to Set Your Brand Apart

Knowing the difference between tone and voice — and employing such expertise — in blogs, advertising, and any other content you produce for your business is the difference between maintaining an unorganized brand or a consistent one. Tone and voice: Why bother? One of the first tenets of good messaging is consistency. Brands set themselves apart […]

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6 Steps to Building a Brand on a Budget

With all that goes into running a business, it can be easy to forget everything that comprises its brand. A brand is the sum of people’s perception of a company, including its logo, customer service, ads, and reputation. Building and maintaining a brand isn’t just for big companies. Even the smallest businesses can gain a […]

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