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Highly targeted persona-based email campaigns result in more engagement.

Using Buyer Personas in Email Marketing Campaigns

Once you’ve done the footwork of establishing your company’s buyer personas, the marketing planning that comes after becomes a whole lot easier. Instead of selling to an entire geographic region or vertical market, you can envision selling to one (fictional) person who has likes, dislikes, and goals – just like you and me. Personas are […]

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