6 Steps to Building a Brand on a Budget

With all that goes into running a business, it can be easy to forget everything that comprises its brand. A brand is the sum of people’s perception of a company, including its logo, customer service, ads, and reputation. Building and maintaining a brand isn’t just for big companies. Even the smallest businesses can gain a […]

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Improve Your B2B Marketing with a More Meaningful Customer Experience

It may be surprising to some, but B2B marketers aren’t as good as their B2C counterparts at targeting potential customers with content to create a more personal experience. We recently came across an enlightening post by Ecommerce World on the subject. B2B Marketers Are Adapting Retailers are great at creating a marketing experience. Just watch any Old Navy […]

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