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What’s a Call-To-Action (CTA) and How Do I Use One?

Fill out this sales partner program form. Now! That’s a “call-to-action,” often abbreviated to “CTA,” – something that prompts the reader to take a specific action after reading it. Is this an effective call-to-action that will increase your lead generation? Is it in the right place, and does it make sense? (The answer to all […]

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Sales and Marketing Need to Communicate (Our 5 Best ‘Smarketing’ Tips Are Inside)

Growing companies are awesome, but if you’re part of one, you understand that they aren’t without some unique problems. One of the most prevalent problems these businesses have is bringing on more sales and marketing team members. The larger your staff gets, the harder it is to stay on the same page. Unfortunately, if no one communicates, everyone […]

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