Highly targeted persona-based email campaigns result in more engagement.

Using Buyer Personas in Email Marketing Campaigns

Once you’ve done the footwork of establishing your company’s buyer personas, the marketing planning that comes after becomes a whole lot easier. Instead of selling to an entire geographic region or vertical market, you can envision selling to one (fictional) person who has likes, dislikes, and goals – just like you and me. Personas are […]

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4 Reasons to Celebrate Email Unsubscribes

When your telecom company puts a lot of time and resources into executing a well-thought out email campaign, it can be puzzling to see that readers don’t want to hear from you anymore. What’s the first thing say to yourself when someone unsubscribes from your email list? Was the content not relevant to them? Did […]

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