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Email marketing automation mistakes require a strategic and thoughtful response.

How to Fix an Email Marketing Automation Mistake

Email marketing automation tools such as HubSpot or Marketo can save telecom companies tons of time and money. These tools are quite powerful, with the capability to email thousands of people at one time, send highly targeted automated email campaigns, and so much more. But whenever a powerful and complex tool is being used, things […]

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A/B testing in email marketing helps hone in on reader's preferences quicker.

Why should you A/B test your email marketing?

In marketing, there are many subtle factors that affect our decision-making, often without us realizing it. Things like color psychology, and shapes can have a big impact on whether a reader converts or clicks away from your site. Particular words and phrases can also elicit an emotional response that can affect buyer’s decision-making, and A/B testing […]

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Highly targeted persona-based email campaigns result in more engagement.

Using Buyer Personas in Email Marketing Campaigns

Once you’ve done the footwork of establishing your company’s buyer personas, the marketing planning that comes after becomes a whole lot easier. Instead of selling to an entire geographic region or vertical market, you can envision selling to one (fictional) person who has likes, dislikes, and goals – just like you and me. Personas are […]

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Marketing Automation: Not Your Father’s Buzzword

Marketing automation: a phrase you’ve likely heard for years and years. Like many buzzwords, automation means something different today than it did a generation ago. But what are its implications on the modern workforce — and your business? Angela Leavitt is presenting at ITEXPO in February on this pivotal topic in a session titled “Zombies in […]

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4 Reasons to Celebrate Email Unsubscribes

When your telecom company puts a lot of time and resources into executing a well-thought out email campaign, it can be puzzling to see that readers don’t want to hear from you anymore. What’s the first thing say to yourself when someone unsubscribes from your email list? Was the content not relevant to them? Did […]

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