Marketing Automation: Not Your Father’s Buzzword

Marketing automation: a phrase you’ve likely heard for years and years. Like many buzzwords, automation means something different today than it did a generation ago. But what are its implications on the modern workforce — and your business? Angela Leavitt is presenting at ITEXPO in February on this pivotal topic in a session titled “Zombies in […]

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Tips for Email Marketing Success

When used properly, content marketing can enhance the customer experience and increase lead volume. As explained in a blog post from the American Marketing Association, effective content marketing provides information targeted toward the specific needs of the audience. Email marketing, in particular, can be personalized in a variety of ways to achieve greater impact. To […]

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Email Marketing Is Not Dead

Good news for cloud, IT and telecom companies with email strategies in place! Adobe’s CMO.com recently validated some of our assumptions about email marketing’s continuing effectiveness. Despite the fact that email seems to be a rather ancient from of Web marketing, don’t discount it when you want to reach your target audience. According to Adobe’s […]

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