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b2b social media

5 Must-Use B2B Social Media Tools

Starting out on social media can be intimidating, especially for B2B companies in industries like telecom, IT, and cloud computing. It’s easy to say, “my content isn’t visual and my target audience doesn’t include Instagram-browsing consumers.” The truth is that even B2B commerce is moving to social media for at least some percentage of the purchase […]

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Social Media and B2B: A Better Fit Than You May Think

Do you still believe that social media marketing is only for B2C companies? Based on a recent study, your telecom, IT, or cloud company should take a second look at these platforms. Ian Walsh, CMO of marketing analytics platform TrackMaven, spoke with the American Marketing Association about his company’s “2016 Social Media Impact Report: B2B Edition.” Following are some of TrackMaven’s revealing findings.

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Want More Social Engagement? Raise the Bar on Content Marketing Quality

Ernest Hemingway demonstrated that when it comes to engaging readers, quality is more important than quantity.  A recent article from the American Marketing Association made the case that the same principle applies to social engagement. Here are some of the highlights from AMA’s thought-provoking report: Instagram is the current champ of social media, with a social engagement rate that’s eight […]

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