So, you’ve amassed dozens of leads and contacts from that industry event. Maybe you marketed the heck out of your presence and it worked in your favor. Maybe it was a smaller show and you had a few really important conversations. Whatever the result, your post-conference follow-up needs to be on point.
A simple Google search will lead you to plenty of sources about how to organize your leads and what to do after a show. But we wanted to divulge some of Mojo’s tactics as we’ve honed them over the years to make the most of our time at industry events.