What’s a Call-To-Action (CTA) and How Do I Use One?

Fill out this sales partner program form. Now! That’s a “call-to-action,” often abbreviated to “CTA,” – something that prompts the reader to take a specific action after reading it. Is this an effective call-to-action that will increase your lead generation? Is it in the right place, and does it make sense? (The answer to all […]

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Pump up the Volume with 6 Tips for Quality Lead Generation

You’re no doubt familiar with the eternal debate: “Which came first, the chicken or the egg?” The same uncertainty doesn’t hold with leads and sales. Without effective lead generation, sales are virtually non-existent. The key concept here is “effective.” Not all leads are created equal. Casting your net indiscriminately results in a lot of unqualified […]

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5 Great Tools to Supercharge Your Keyword Research

To paraphrase Mark Twain, news of keyword death is greatly exaggerated. Despite what you may have heard or read, long-tail keywords are still one of the more effective tools for making your online telecom, IT, and cloud content discoverable to the right users. Choosing relevant terms is easier than you may think, especially if you make […]

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