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A/B testing in email marketing helps hone in on reader's preferences quicker.

Why should you A/B test your email marketing?

In marketing, there are many subtle factors that affect our decision-making, often without us realizing it. Things like color psychology, and shapes can have a big impact on whether a reader converts or clicks away from your site. Particular words and phrases can also elicit an emotional response that can affect buyer’s decision-making, and A/B testing […]

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3 Email Marketing Tips to Turn Your Cold Cases Into Hot Prospects

Police departments in many major cities have dedicated units that focus on “cold cases.” These felony crimes remain unsolved due to an evidence trail that’s dried up or nonexistent. Cold case teams use different approaches and new technology to discover previously unseen clues that can lead to resolution. How do you respond when email subscribers apparently lose […]

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