According to CEIR, 81% of trade show attendees have buying authority, which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors. Even in a world that is becoming more digital by the minute, nothing can replace in-person connections.
I see this in my own business all the time. My best lead generation technique is speaking at industry conferences, despite doing lots of email, social, digital, content, and other strategies.
At the same time, events are expensive. The travel, the staffing, the shipping costs of materials…it all adds up REALLY fast.
The good news is you don’t have to break the bank to have an effective event. I’m going to share some of the strategies I’ve learned over the last 15+ years of managing and attending all different types of events.