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Marketing Automation: Not Your Father’s Buzzword

Marketing automation: a phrase you’ve likely heard for years and years. Like many buzzwords, automation means something different today than it did a generation ago. But what are its implications on the modern workforce — and your business? Angela Leavitt is presenting at ITEXPO in February on this pivotal topic in a session titled “Zombies in […]

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Communication: The Greatest Challenge for Sales and Marketing Alignment

If you are responsible for any aspect of sales or marketing, you’ll appreciate the insights discussed in a recent post at DemandGen Report. The article focuses on the perennial issue of effective relationships between marketing and sales, and provides data from a recent study conducted with InsideView. The most alarming finding reported is that achieving efficient alignment between […]

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