employee-advocacy-social media

How to Use Employee Advocacy to Boost Your Social Media Marketing Efforts

It’s probably a thought you’ve had during every marketing planning session: “How can I get more out of my social media marketing efforts without spending more money?” You may be overlooking one area of great potential: employee advocacy. Whether your business is very small or quite large, employee advocacy on social media is an exceptional […]

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Crafting a Social Media Strategy, Part 2: What to Share from a Company vs. Personal Page

In my previous post, Crafting a Social Media Strategy: Company or Personal Page?, I discussed whether it makes sense to post from a company or personal page, or both. Some considerations to note were: the number of followers of each account the social media strategy behind the account the platform itself After deciding which page to use, […]

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Social Media and B2B: A Better Fit Than You May Think

Do you still believe that social media marketing is only for B2C companies? Based on a recent study, your telecom, IT, or cloud company should take a second look at these platforms. Ian Walsh, CMO of marketing analytics platform TrackMaven, spoke with the American Marketing Association about his company’s “2016 Social Media Impact Report: B2B Edition.” Following are some of TrackMaven’s revealing findings.

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