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Crafting a Social Strategy, Part 2: What to Share from a Company vs. Personal Page

In my previous post, Crafting a Social Strategy: Company or Personal Page?, I discussed whether it makes sense to post from a company or personal page, or both. Some considerations to note were: the number of followers of each account the social strategy behind the account the platform itself After deciding which page to use, it’s time […]

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Social Media and B2B: A Better Fit Than You May Think

Do you still believe that social media marketing is only for B2C companies? Based on a recent study, your telecom, IT, or cloud company should take a second look at these platforms. Ian Walsh, CMO of marketing analytics platform TrackMaven, spoke with the American Marketing Association about his company’s “2016 Social Media Impact Report: B2B Edition.” Following are some of TrackMaven’s revealing findings.

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