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#ThrowbackThursday: Y2K

Welcome to #ThrowbackThursday! Here’s where every week, we’ll reminisce on technologies past and get hyped for future innovations to come. Today’s subject? Y2K, the tech crisis that never was.   Angela Leavitt, Founder & Chief Mojo-Making Officer I was living in Ecuador doing service work with a planned US return date of January 15, 2000. […]

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#ThrowbackThursday: Your First Smart Device

Welcome to #ThrowbackThursday! Here’s where every week, we’ll reminisce on technologies past and get hyped for future innovations to come. Today’s subject? Your first “smart” device. Angela Leavitt, Founder & Chief Mojo-Making Officer, and her Verizon Treo I bought a Treo as my first smart device back in 2006. I was immediately hooked to browsing […]

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Marketing

Why Marketing Is Indispensable in the Digital Age

When telecom, IT, and cloud companies are forced to cut corners, marketing is usually where the axe falls. In the past, it’s been next to impossible for marketers to demonstrate the value of their activities in hard-and-fast numbers. According to a recent blog post in CMONation, the shift to a customer-faced function has reversed that concept. Here are […]

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5 Great Tools to Supercharge Your Keyword Research

To paraphrase Mark Twain, news of keyword death is greatly exaggerated. Despite what you may have heard or read, long-tail keywords are still one of the more effective tools for making your online telecom, IT, and cloud content discoverable to the right users. Choosing relevant terms is easier than you may think, especially if you make […]

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How to Increase Influencer Engagement

An intriguing post on the Heinz Marketing site recently addressed one of the major components of social influencer engagement. Or in other words, how do you get “the popular kids” on social networks to let you into their circle? This article notes the power of Twitter to provide significant interaction with B2B organizations and marketers. While there are a […]

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Is Your Brand Promotion Consistent?

Telecom agents and startups: you’ll find the information in a recent post on ActOn of interest if you’re growing a successful small business. The author addresses the ever important issue of branding with some useful insights. Here are just a few of them: It’s easy to ignore the importance of branding in the early stages of growth, […]

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