Boost Lead Generation, Increase Brand Awareness, & Build Credibility with Social Advertising

When you’re using social media, algorithms (formulas that help networks decide what posts show up in your feeds and in what order) can be very helpful. Instead of having to slog through hundreds of posts, looking for what interests you among all of the noise, algorithms show you things you’re more likely to be interested […]

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How to Increase Influencer Engagement

An intriguing post on the Heinz Marketing site recently addressed one of the major components of social influencer engagement. Or in other words, how do you get “the popular kids” on social networks to let you into their circle? This article notes the power of Twitter to provide significant interaction with B2B organizations and marketers. While there are a […]

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