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What’s Your 2018 MSP Marketing Plan?

Have you tweaked your MSP marketing plan lately? The beginning of a new year is a great time to review and adjust your approach to marketing to the MSP. If you need guidance as to how to revise or create an MSP marketing plan, Angela Leavitt, in conjunction with Barracuda, will be presenting a live […]

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What’s a Call-To-Action (CTA) and How Do I Use One?

Fill out this sales partner program form. Now! That’s a “call-to-action,” often abbreviated to “CTA,” – something that prompts the reader to take a specific action after reading it. Is this an effective call-to-action that will increase your lead generation? Is it in the right place, and does it make sense? (The answer to all […]

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Pump up the Volume with 6 Tips for Quality Lead Generation

You’re no doubt familiar with the eternal debate: “Which came first, the chicken or the egg?” The same uncertainty doesn’t hold with leads and sales. Without effective lead generation, sales are virtually non-existent. The key concept here is “effective.” Not all leads are created equal. Casting your net indiscriminately results in a lot of unqualified […]

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