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Know the Difference between Tone and Voice to Set Your Brand Apart

Knowing the difference between tone and voice — and employing such expertise — in blogs, advertising, and any other content you produce for your business is the difference between maintaining an unorganized brand or a consistent one. Tone and voice: Why bother? One of the first tenets of good messaging is consistency. Brands set themselves apart […]

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How to Write a Good Blog Post

Ah, a blog about blogging! How meta. Let’s cut to the chase because one of the rules for writing high-quality blog posts is to trim the fluff. You can optimize the living daylights out of your blog for SEO, but if it reads like hot garbage, it’s not going to gain you any traction with […]

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