It’s Perfect for
The Bad News
The buying process has changed, and in turn, marketing has, too.
What does this all mean?
Put simply, potential buyers need to find answers to their questions FROM YOU when
they research online. You give them the answers they need by:
“Buy Now!” marketing no longer works.
In 2016, you must educate prospects into your funnel,
that is exactly what The Web Triangle™ was designed to do.
The Good News
We’ve created The Web Triangle to help you:
- Attract and educate prospects into your sales funnel through engaging content
- Establish thought leadership to reduce sales cycle time
- Guide your buyers along their journey to supplement your sales team
- Reduce your to-do list, since we manage the whole thing
What Exactly Is The Web Triangle?
It’s content. It’s social. It’s SEO.
Integrated into a powerful, hands-free monthly
program that drives results.
If your website isn’t properly coded to “talk the talk” of search engines, it doesn’t matter how great your content is – it will never be found in searches. Think of on-site SEO as your website’s skeleton and make sure the “bones” of your website are strong.
Without a target, where do you aim? Good SEO begins with research on your key phrases in your geographic location. Our goal: find the perfect blend of relevancy and lack of competition, so we can target the search terms that will drive the highest return.
We then combine that research to create and optimize your content, ensuring your message hits both your target audience and the search engines effectively. This includes:
- Title tags
- Meta descriptions
- Categories & tags
Both your audience and the search engines like to see images, even for text-based posts. But did you know you can optimize your images to drive even more search traffic? This includes:
- Image name
- Proper image size (yep, size matters)
- Alt text / title text
Using the SEO research, we plan your content strategy to be hard hitting – for both your buyer AND the search engines. Your content will address your buyers’ questions and challenges directly, establishing you as the thought leader.
People buy from you because you understand THEM, not because they understand you. Demonstrate industry authority and establish thought leadership with meaningful, targeted blog posts.
A picture is worth a thousand words—which is great because no one has time to read that much anymore. Memes surprise and delight your audience, which means more likes, comments, and shares. Google likes this too – it’s called “social capital.”
A HOT trend in social media, infographics display information in a fun, creative, and highly visual way. Like photos, they get shared like crazy, which makes your audience and Google very happy with you.
Want more content? Many Web Triangle customers supercharge their Web Triangle with additional pieces, such as:
- Slide presentations
- Case studies
- White papers
- And more!
We don’t wait around for Google to get your content to the right people (although that happens as well). We find them online, connect with them in meaningful ways, and drive them to the content on your website – right where you want them.
See all that delicious content to the left? Now it’s time to get some eyeballs on it. We strategically select the best platforms and groups with which to share your content, hand-delivering it to your audience.
We help you build a REAL audience that cares about what you have to say. No spammy tricks here. We know who you need to follow, retweet, and tag in order to quickly establish an effective social network.
While most companies treat social as a broadcasting platform, smart companies know it’s about having conversations. We help you engage in meaningful conversations online, inserting your content when appropriate.
Even the best content can benefit from a boost. Since most social platforms are moving toward a “pay-to-play” model, we put a little budget behind your best content pieces to ensure their visibility and grow your audience.
Ready to get started?
Web Triangle for every budget
Let’s create a strong online brand and build some BUZZ! You in? Awesome!